SWOT Analysis Outline – Homework Solution
Part 1: Company Summary A. The summary should present a description of a company, its product/service, its target market and its need within that market. The summary should also present an overview of the main points of the analysis. B. Outline the relationship between the organization’s mission, objectives, and strategy. C. The summary should identify 3 problems or issues currently facing the company Part 2: Situation Analysis INTERNAL ANALYSIS A. Describe the company’s current product(s) or service(s). 1. What are their sales in dollars? 2. What is their share of the market? 3. How do they compare to the competition? 4. Describe all major competitors and their products. B. Analyze and describe the company’s internal strengths. C. Analyze and describe the company’s internal weaknesses. D. Analyze and describe the company’s potential opportunities. E. Analyze and describe the company’s potential threats. F. Describe how the company is performing the industry. (e.g., market shares, company resources, existing customers, etc). EXTERNAL ANALYSIS (EXTERNAL ENVIRONMENT) A. Describe important external conditions and/or trends affecting the industry: Social Legal/Regulatory Technological Competitive Economic Institutional 1. Is the size of the firms market increasing or decreasing and how quickly? 2. Why has the market remained stable or changed? B. Do these conditions create opportunities for the firm or do these conditions pose threats?Part 3: Recommendations
A. What are you recommendations to solve the issues outlined above based on your analysis? B. What tool and or resources are necessary to implement your proposed recommendations. C. What is the required budget and schedule for implementing these recommendations? D. How will you monitor and track the progress related to these recommendations? E. What are you contingency plans if these recommendations prove not to be working? Part 4: Conclusion A. Why was your analysis important? B. How will this analysis improved on the issues identified? C. What steps can be taken to insure that similar issues don’t develop in the future? Your paper must be submitted in APA format with a cover page and references. Power Points A. The PowerPoint presentation should be at least 12 slides in length. B. Slide will be evaluated based on readability, aesthetics, and analysis overview. ALTERNATIVE OUTLINE Company History Market Position Strategy Product or Service Advantages Targeted Customers Top Competitors Strengths Weaknesses Opportunity Threats & Trends Strategic Recommendations Conclusions