BUSI 4046 Prepare the key components of your marketing plan – Assignment Solution
1. You will prepare the key components of your marketing plan, a vital part of your final business plan. Using the SCORE Business Plan Template pages 11 through 18. 1. Prepare a document addressing market research, barriers to entry, threats and opportunities, product/service features and benefits, target customer, key competitors, positioning/niche, promotional budget, and pricing, you may include the worksheets found in the template. Submit a paper that addresses the following. You will prepare the key components of your marketing plan. 1. identify the legal structure for your organization. 1. Selecting the appropriate legal form of your business is an important first step. You should examine the legal obligations of your business and the need to meet laws and government regulations. These may encourage you to adopt a legal structure that reduces your liability exposure. Choose the organizational structure for your firm Identify which structure you will use (refer to the unit notes) functional, process, product, and consumers. Explain why you have made this choice and include an organizational chart identifying key employees and their responsibilities. What are the processes and technology that you will need to create your product or service? Now is a good time to think about the processes and technology that your enterprise will require, including the structure of your work. What are the job tasks that will need to be accomplished? How much of each process will each person control? Will one person take the process from beginning to end? Will the tasks require special competencies? What will the “jobs†look like? What CRM Prepare an Organizational Chart showing the lines of authority and responsibilities The Marketing Plan is critical to your business idea as it will lead to success or failure of your venture. A great idea is meaningless if you cannot find customers. Carefully drafted and logical financial projections will not be met unless you have customers to buy your product/service.