MKTU 605 Develop a situation analysis for your product and service – [Solved Assignment]
Length: 1-3 Pages, not including references Due: Sunday of Week 3, by 11:59 pm Value: 80 Points Read the rubric below to develop a scope of work. Then, google commonly used graphics that are used to depict a situation analysis, which is also known as the SWOT analysis. Next, develop a situation analysis for your product and service. Include at least sixteen elements; four elements for each strength, threat, opportunity, and weakness. Then, create a graphic that describes your situation analysis. In a narrative, explain each element in the SWOT, including why the element is important and how you can mitigate or exploit the element in the marketing plan. Do not simply bulletize the elements of the situation-analysis. You must discuss each element of the situation-analysis and its impact on the marketing effort. Think through how each element could be either mitigated or exploited in the marketing plan. Include this analysis in the discussion. Do not leave the interpretation of the graphic to the reader to discern. Always explain the takeaways you want the reader to comprehend.