ECON 1234 Sales Management – Assignment Solution
Questions: Using the company Princess Yachts answer the following questions: 1) What influences your customers’ purchase decision (think of the types of needs they have)? 2) What would your sales specialty map look like given the type of products and the target market? 3) Using sales data make recommendations on how to improve your sales situation with your clients? 4) Develop an appropriate sales remuneration policy for your sales force 5) Develop a strategic direction for the necessary sales management channels FORMAT : 900 WORDS Cover, Table of Contents, References and Appendix are excluded of the total wordcount. • Font: Arial 12,5 pts. • Text alignment: Justified. • The in-text References and the Bibliography must be in Harvard’s citation style