MGT 3348 Customer Relationship Management – [Solved Assignment]
Find a firm that employs Collaborative Planning, Forecasting, and Replenishment (CPFR) to improve its forecast accuracy. · Briefly explain the CPFR process, and describe how it has helped the firm to improve its customer service. · Examine how your selected firm is managing/implementing its Customer-Relationship Management (CRM). =Engage and express critical thinking through your responses to promote an interactive learning experience. (minimum and maximum word limits for the initial post are 250 and 500 words respectively).