MBA 645 Provide a marketing strategy that considers the following areas– Assignment Solution

 MBA 645 Provide a marketing strategy that considers the following areas– Assignment Solution

1. Provide a marketing strategy that considers the following areas (slides 1–4):
   1. Digital marketing strategy
   2. Traditional marketing strategy
   3. Communications and public relations strategy
   4. Event marketing strategy

1. Identify three SMART marketing objectives and describe how they align with safety, customer satisfaction, and profitability. (slide 5)
2. Identify one KPI that can be used for each of the marketing objectives. (slide 6)
3. Describe the methods that could be used to monitor performance of the three marketing objectives. Provide rationale. (slides 7–8)
4. Using plan-do-check-act (PDCA) methodology, provide a continuous improvement process for preserving brand identity and reputation. (slides 9–10)
5. Describe two marketing strategies to address negative public feedback on social media. (slides 11–12)
   • Consider the role of public relations.
   • Consider the role of crisis management.