MBA 645 Provide a marketing strategy that considers the following areas– Assignment Solution
Part Three: Measuring Your Strategic Marketing Plan’s Success Record and submit a narrated PowerPoint presentation to share your analysis and recommendations for the proposed marketing support of the park.- Provide a marketing strategy that considers the following areas (slides 1–4):
- Digital marketing strategy
- Traditional marketing strategy
- Communications and public relations strategy
- Event marketing strategy
- Identify three SMART marketing objectives and describe how they align with safety, customer satisfaction, and profitability. (slide 5)
- Identify one KPI that can be used for each of the marketing objectives. (slide 6)
- Describe the methods that could be used to monitor performance of the three marketing objectives. Provide rationale. (slides 7–8)
- Using plan-do-check-act (PDCA) methodology, provide a continuous improvement process for preserving brand identity and reputation. (slides 9–10)
- Describe two marketing strategies to address negative public feedback on social media. (slides 11–12)
- Consider the role of public relations.
- Consider the role of crisis management.
